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Most small and mid-sized businesses are valued using a multiple of SDE (Seller’s Discretionary Earnings) or EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). SDE is typical for owner-operated businesses; EBITDA is more common once a business has a management team running it without the owner. Which one applies changes which multiple range is relevant.
General ranges we see in the market. Where your business lands depends on the specifics above.
| Industry | Typical Range | Basis |
|---|---|---|
| Service Businesses | 2–3x | SDE |
| Professional Services | 1–2.5x | Revenue |
| Healthcare Businesses | 6–9x | EBITDA |
| Digital Health & Telemedicine | 4–6x | Revenue |
| Technology & SaaS | 6–8x | ARR, at >95% retention |
| Construction & Contracting | 2–3x | SDE |
| Manufacturing & Industrial | 4–6x | EBITDA |
| E-commerce & Online Retail | 2–4x | EBITDA |
| Logistics & Distribution | 3–5x | EBITDA |
| Lifestyle & Personal Services | Varies by type | Depends on business type |
| Hospitality & Food Service | 1.5–3x | SDE |
| Green Energy & Sustainability | Varies by type | Depends on business type |
These are general market ranges, not a quote for your specific business. Your actual valuation depends on your financials, your specific business type, and the factors above — where a category shows "varies by type," an advisor will work up a real range with you directly.
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Fee structure varies by engagement and is discussed in detail with your advisor before any work begins.
To start, we just need the basics: your industry, location, and a general sense of annual revenue. A full valuation later on will also look at profit (SDE or EBITDA), customer concentration, growth trends, and industry demand.
SDE is typically used for smaller, owner-operated businesses and adds back the owner’s salary and personal expenses run through the business. EBITDA is more common for larger businesses with a management team already in place. Which one applies affects which multiple range is relevant to your business.
No. A valuation is informational. Many owners get one just to understand where they stand, whether they’re planning to sell next year or in five years.
An initial valuation gives you a realistic range based on your industry, revenue, and the general factors buyers care about. A more precise number comes after a deeper look at your financials, which happens once you decide to move forward.
Market conditions, your financial performance, and buyer demand for your industry all shift over time, so a valuation reflects a point in time. Most owners revisit it if more than 6–12 months pass before they’re ready to sell.