Updated October 13, 2026
Beauty and Personal Care businesses accounted for 411 of the 9,574 small business sales reported to BizBuySell in 2025 (4.3%), the 10th most common of 18 sectors. The most frequently reported specific sub-sector, Hair Salons and Barber Shops, sold for a median of $165,000 at an average of 2.18 times cash flow after a median of 167 days on the market.
Every row uses the same period and the same source, so rows can be compared directly. Sub-sectors are listed by number of reported sales.
| Sub-sector | Reported sales | Median sale price | Median cash flow | Cash flow multiple | Median days on market |
|---|---|---|---|---|---|
| Hair Salons and Barber Shops | 181 | $165,000 | $92,000 | 2.18 | 167 |
| Nail Salons | 73 | $152,500 | $104,000 | 1.88 | 118 |
| Spas | 73 | $277,500 | $110,480 | 2.12 | 161 |
| Other Beauty and Personal Care Businesses | 67 | $200,000 | $110,400 | 2.24 | 182 |
| Massage Businesses * | 9 | $360,000 | $147,966 | 2.44 | 180 |
| Tanning Salons * | 8 | $125,000 | $75,000 | 2.42 | 212 |
Source: BizBuySell Insight Report data tables, Full Year 2025 Data by Sector. * Based on fewer than 20 reported sales, so treat as indicative.
BizBuySell also reports the median asking price for the same closed sales and how far sale prices landed from asking, on average.
| Sub-sector | Median asking price | Median sale price | Sale price to asking (average) | Median revenue | Revenue multiple |
|---|---|---|---|---|---|
| Hair Salons and Barber Shops | $179,000 | $165,000 | 0.92 | $360,000 | 0.59 |
| Nail Salons | $210,000 | $152,500 | 0.86 | $493,000 | 0.41 |
| Spas | $299,000 | $277,500 | 0.85 | $478,925 | 0.62 |
| Other Beauty and Personal Care Businesses | $235,000 | $200,000 | 0.88 | $460,234 | 0.62 |
| Massage Businesses * | $360,500 | $360,000 | 0.92 | $815,519 | 0.59 |
| Tanning Salons * | $140,000 | $125,000 | 0.83 | $256,000 | 0.46 |
Source: BizBuySell Insight Report data tables, Full Year 2025 Data by Sector. A sale-to-asking figure of 0.90 means sales closed at an average of 90% of asking. * Based on fewer than 20 reported sales, so treat as indicative.
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BizBuySell's Insight Report data tables show 411 reported sales in the Beauty and Personal Care category in full-year 2025, which is 4.3% of the 9,574 reported sales across all sectors. Only sales reported to that marketplace are counted.
The median sale price was $165,000 across 181 reported sales in full-year 2025, at an average of 2.18 times cash flow and a median of 167 days on the market, according to the BizBuySell Insight Report data tables.
The median sale price was $152,500 across 73 reported sales in full-year 2025, at an average of 1.88 times cash flow and a median of 118 days on the market, according to the BizBuySell Insight Report data tables.
The median sale price was $277,500 across 73 reported sales in full-year 2025, at an average of 2.12 times cash flow and a median of 161 days on the market, according to the BizBuySell Insight Report data tables.
Among sub-sectors with at least 20 reported sales, median days on the market in full-year 2025 ranged from 118 days (Nail Salons) to 182 days (Other Beauty and Personal Care).
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This page is informational. It is not an appraisal, an offer, or a prediction of what any business will sell for. Figures come from the source listed and may change when it is updated.
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