Updated October 13, 2026
Websites and Ecommerce Businesses sold for a median of $950,000 in 2025, at an average of 3.33 times cash flow, after a median of 85 days on the market. The figures cover 339 sales reported to the BizBuySell marketplace in the Online and Technology category.
National figures from transactions reported to BizBuySell during 2025.
| Metric | Websites and Ecommerce Businesses, full-year 2025 |
|---|---|
| Reported closed sales | 339 |
| Median sale price | $950,000 |
| Median asking price | $995,000 |
| Sale price to asking (average) | 0.99 |
| Median revenue | $1,351,070 |
| Revenue multiple (average) | 1.04 |
| Median cash flow | $323,305 |
| Cash flow multiple (average) | 3.33 |
| Median days on market | 85 |
Source: BizBuySell Insight Report data tables, Full Year 2025 Data by Sector.
Rankings are computed from the source table. See the limits section for the method.
The table lists the most frequently reported Online and Technology sub-sectors that have at least 20 reported sales, including this one.
| Sub-sector | Reported sales | Median sale price | Median cash flow | Cash flow multiple | Median days on market |
|---|---|---|---|---|---|
| Websites and Ecommerce Businesses | 339 | $950,000 | $323,305 | 3.33 | 85 |
| Software and App Companies | 49 | $820,000 | $241,612 | 3.41 | 180 |
| IT and Software Service Businesses | 44 | $775,000 | $309,062 | 2.99 | 168 |
Source: BizBuySell Insight Report data tables, Full Year 2025 Data by Sector.
To see what drives these numbers for your own business, read our valuation guides or browse industries. Back to Online and Technology.
The median sale price was $950,000 across 339 reported sales in full-year 2025, according to the BizBuySell Insight Report data tables. The median asking price for the same sales was $995,000.
Reported sales averaged 3.33 times cash flow in full-year 2025, with a median cash flow of $323,305, according to BizBuySell. Revenue multiples averaged 1.04. What any one business is worth depends on its own financials.
The median time on the market for reported sales was 85 days in full-year 2025, according to BizBuySell. That is the shortest of 3 comparable Online and Technology sub-sectors.
BizBuySell reports an average sale price of 0.99 of asking for these sales in full-year 2025 (1.00 would mean sales closed at asking). The median asking price was $995,000 and the median sale price was $950,000.
BizBuySell's data tables show 339 reported sales in full-year 2025. That counts only sales reported to that marketplace, not every sale in the country.
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This page is informational. It is not an appraisal, an offer, or a prediction of what any business will sell for. Figures come from the source listed and may change when it is updated.
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